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What is VisiBEElity?
A full fledge object tracking solution that uses ZigBee technology.
Utilizing VisiBEElity solution, organizations can find all their
resources, equipped with VisiBEElity tags, in real time.
Who can use VisiBEElity?
Health care and hospital for
patient tracking and more…
Market Research and Retail stores to
learn how shoppers wonder around the stores…
Facility management to find their expensive resources and enhance productivity
Exhibition and even organizers to learn how the traffic flows in exhibition halls...
How VisiBEElity works?
VisiBEElity system consists of fixed nodes, mobile nodes and
VisiBEElity server
- A number of wireless fixed
nodes are installed in an environment to form a mesh
VisiBEElity network.
- Small mobile tags are attached
to resources like personnel, equipment, etc.
- Once inside the mesh network
coverage area, mobile tags find their location with
a proprietary algorithm and report their attributes
(location, speed and temperature ) to the VisiBEElity
server.
- VisiBEElity server records
the reported data in a database and provides the results
in a monitoring system in real time.
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How
about RFID?
There are many solutions out there that use RFID to locate objects
in a in given environment. Such systems have shortcomings such
as:
- System can only sense a mobile object upon passing
by a reader
- System can only show which reader sensed the mobile
object last.
- System can not show a foot print of mobile object
- System can not show a visual snap shot of all the
assets
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That's why we use ZigBEE
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Retail stores:
In a retail store or a shopping mall, hundreds of shoppers walk
in and wonder around the store to shop for items they are looking
for or items that catch their attention. By understanding how
customers browse the aisles, retailers can ensure that desirable,
high-volume products are made easy to find, while directing
traffic to high-margin products.
With analytical data about the traffic path and the time shoppers
spend in each corner of the store, retailers can modify their
store layout to take most advantage of the walk in traffic and
convert those visitors to shoppers.
VisiBEElity solution does exactly that. With embedded radio
tags in shopping carts, or tags given to shoppers, VisiBEElity
can track and record shoppers traffic data. This solution significantly
helps retailers achieve the following:
- Enhanced store design
- More accurate labor forecasts
by combining sales volume with traffic data
- Improved promotional effectiveness
- Increased sales
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| Market
research:
Market research firms
are spending millions dollars and using various techniques
to learn what shoppers want, how they make their shopping
decisions and what retailers should do to increase
sales. What if consumers silently contributed to the
information gathering process and reported how they
wonder around the shopping malls, how much time they
spend at any location and more?
VisiBEElity does exactly that! Radio tags attached
to the visitors, record the data traffic and walk
path and the time spent at each location. This translates
to how eye catching a particular store has been or
how effective their marketing has been in attracting
visitors to stores. VisiBEElity provides the information
market researchers need to help their clients enhance
their strategies to become more successful.
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 Imagine a busy shopping
mall with hundreds of people wondering around. Upon
entering the shopping mall, each shopper is given a
small radio tag in return for store coupons, food coupons
or any other promotion. A tracking system records traffic
data as shoppers walk around the mall and enter various
stores. Shoppers' identity is not recorded as they are
only tracked as moving objects. Where they go, what
they do and how much time they spend at each location
is what empowers market research firms help their clients
implement strategies that increase their sales.
That's what VisiBEElity does. Adding
visibility to your resource management. |
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Warehousing,
asset tracking
Existing asset tracking technologies show if a specific item
is still in the warehouse or not. VisiBEElity provides much
more data like the location of the item in the warehouse, items
temperature, the number of times the item was displaced in the
past few days and much more. Using VisiBEElity warehouses get
a lot more information to help them stream line their warehousing
processes.
Outdoor and
embedded modules
VisiBEElity is an indoor / outdoor positioning solution. With
VisiBEElity creating an outdoor positioning system is just
a matter of few hours. Whether permanent or temporary, the
outdoor solution can be setup and placed in a short period
of time and tagged objects can be tracked.
Applications of this solution are endless. These are few of
the applications where VisiBEElity can be used:
- Amusement parks: VisiBEElity can help keep families
together and reduce the number of lost children.
- Auto dealerships can track the number times a vehicle
was test driven, where it is parked in the parking
lot, on hand inventory and much more.
- Schools can help protect students against theft.
Laptop theft is a big issue in schools these days
and with the help of an indoor / outdoor positioning
system, stolen items can be tracked and found.
- Law enforcement and correctional facilities can
use VisiBEElity to track inmates and have real time
information of their whereabouts and moving traffic.
VisiBEElity can also be integrated to video surveillance
systems for easy and fast search of recorded video
of incidents or triggered recording.
- Sports: Distance, speed patterns, paths can be
recorded and analyzed for improving techniques.
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